St Andrews plays host to a number of internationally-acclaimed contemporary A Cappella groups.
A Royal Romance
In 2011, The Other Guys released a music video tribute to the most famous alumni of their university – Prince William and Kate Middleton, who were to marry later that year. The video went viral and propelled the group into the international spotlight, unexpectedly setting the scene for what is now a vibrant, thriving, and philanthropic culture of student A Capella in the tiny Scottish town.
Hub of Harmonies
Boasting six award-winning groups, the St Andrews A Capella scene has burgeoned into quite a platform for creativity in recent years and attracts hundreds of students interested in expressing themselves while giving back to the community.
Capturing the music market
When we established Ampersand in 2015, we knew it wouldn’t be long before we were working alongside one of these groups. We just didn’t know it would turn out to be three of them over the years.
“IT’S RAINING MEN”
The Other Guys
“WHO DID THAT TO YOU?”
“IN THE WILD”
When we established Ampersand, we wanted to collaborate with one of these groups. In the end, we got to co-create with three of them.
The 1st Production
A few months after we launched Ampersand, one of The Other Guys reached out with a proposition. The group had recently finished recording a single and wanted our help to produce a music video in support of the charity Prostate Cancer UK.
The 2nd Production
The following year, we were approached by The Accidentals, who wanted a music video of their own. Employing the incredibly difficult single-shot filming technique, we produced an unforgettable video for which broke viewership records for the group.
While many members of our team had a hand with these projects, it was perhaps Yaz who most embraced the A Capella scene at St Andrews, taking the helm of St Andrews’ youngest group, rebranding it, and going on to win the Scottish A Capella Championships.